Using Blender, you can define:
- Allocation rules
- Quality scores
Blender supports advanced features like:
- Dynamic promotion or ad load
- Probabilistic mixing and spacing
To insert, mix, space or diversify listings. Rules can be deterministic or probabilistic.
Promoted’s default quality score maximizes incremental conversions. You can use other ranking functions like recency or an in-house score, and you can combine these scores with Promoted’s scores.
For example, when a quality score is too low or a spam prediction is too high.
For example, Promoted can learn the optimal mix of diversity, promotion load, and quality score definition to maximize future user retention and revenue.