Promoted helps online marketplaces and scaled e-commerce apps optimize unified search, feed, and ad to increase revenue, conversions, and control.
Promoted’s Unified Ranking System considers the long-term success of your marketplace by unifying the measurement and optimization of search, ads, and recommendations.
Promoted’s Unified Ranking System optimizes for long-term business outcomes like sales and revenue, not proxy metrics like clicks or views.
Promoted’s Unified Ranking System maintains user retention and trust while optimizing recommendations. Promoted optimizes for long-term revenue without eroding the confidence of your buyers.
Promoted unifies optimization over the levers of user value, business objectives, and overall platform revenue to deliver the most robust results for your marketplace.
Promoted’s technology works in real-time. As the platform learns, items are positioned in real-time to optimize revenue. Promoted's real-time capabilities extend to metrics and reporting as well.
Metrics and Visibility
Promoted works by measuring everything in your marketplace and giving you an unparalleled view of the performance of your system.
Promoted allows different outcomes to be optimized. Using Promoted’s unified ranking system gives unparalleled flexibility and visibility in optimizing the goals and results of your marketplace.
How Promoted uses streaming data infrastructure to join and aggregate user metrics and server events to power machine learning, reporting, and conversion attribution.
Integrate your web and mobile apps with Promoted to log events, AB impressions, dwell-time, and attributed conversions.
Self-service reporting and manager tool with white-label Ul and API.
Promoted Manager allows you to monitor the data usage by receiving custom reports regularly by Slack or email.
Promoted uses ML to predict clicks and conversions to power unified search, feed, and ads ranking. Promoted always wins in A/B testing because we combine your models with our models and our real-time streaming features.
Send unstructured Item and User data to Promoted for automated use in ML, allocation rules, targeting, and reporting.
Blender gives you control of your optimization function, diversity controls, and placement rules without interrupting optimization. Blender can optimize its own parameters to maximize user long-term value across organic and ads.
Inspect exactly why specific listings, ads, and promotions appear in search and feed directly in your marketplace app, complete with engineering-friendly debugging logs. Empower your content safety and seller teams to moderate or send-to-review suspect listings directly in your app.
Promoted can help grow your marketplace with optimized discount promotions, merchandising, and offers.
Learn how Promoted unifies optimization and measurement for search, feed, ads, and promotions and why unification is critical for running a scaled marketplace.
Learn how Promoted optimizes native ad auction within search and feed results to provide the best experience for your users.