Search & Feed Optimization
Promoted uses ML to predict clicks and conversions to power unified search, feed, and ads ranking. Promoted always wins in A/B testing because we combine your models with our models and our real-time streaming features.
search
feed
ads ranking
prediction
streaming data infrastructure
optimization
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Promoted optimizes your marketplace
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by predicting clicks and conversions.
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Promoted’s models use Promoted’s streaming data infrastructure.
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to combine user, item, and contextual information
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including signals from other in-house models or vendors.
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Promoted includes all other models into its own models so Promoted’s optimizations are always better, no matter what.
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To see why Promoted always outperforms, Promoted reports back what information it used to improve on top of all other models.
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Promoted also stacks its own models into more complex allocation
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and long-term value models for additional gains.
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Promoted continuously learns to add new features as training data accumulates.
It just works!
