Introduction to Promoted
How Promoted optimizes unified search, feed, promotions, and ads for top marketplaces and e-commerce apps to increase profitability.
getting started
search ranking
ads ranking
marketplace optimization
internal currency
streaming data
personalization
ml
recommendations
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You run a growing marketplace
But things are getting complicated. You have a quality score, but listings could be better. You’ve been trying to fix them, but nothing is moving metrics.
Search and feed are getting crowded! Engineers are hacking in boosts and inserts, and things are starting to break…
Nobody can see what is happening. Sellers and merchandising teams complain that they don’t appear in search. Overall, you don’t know how the marketplace is scaling anymore.
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Enter: Promoted.
Promoted can increase marketplace profitability by 9% or more by unifying search, feed, promotions, and ads into one optimized system that is fully customizable by your product teams.
Promoted works by streaming user engagement to power real-time, personalized, and optimized search and feed results.
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Every item, promotion, and ad is optimized individually.
Empower every internal team, third-party, or advertiser with their own reporting, manager, and A/B testing. See where each item appears in every search and test changes to see immediate improvements.
