Sending Additional Data to Promoted.ai via the CMS
Learn how to send additional data to Promoted.ai via a content management system (CMS) to improve matching and enhance reporting.
maximize
improve efficiency
item data
user data
feature importance
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Promoted learns the data automatically
and reports on what data helps increase conversions
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You can send any unstructured data as JSON to Promoted
To improve learning and add controls for blending and trimming.
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To improve efficiency, asynchronously
Send Item and User data to Promoted via the Content Management System, or CMS.
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Send data in batches
Or incrementally by event triggers using the CMS OpenAPI.
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Data sent to the Item CMS may include:
- Stable attributes like color, size, or age
- Reviewer annotations like “boosted” or “spam”
- In-house analytics pipeline outputs like sum yearly sales
- In-house classification system labels
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Data sent to the User CMS may include:
- User preferences and demographic information
- Long-term user activity like past purchases for the last year
- Recommended items from an in-house recommendation system
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Some data is only known at Request time and must be sent on via the Delivery SDK, including:
- Search query and filters
- Contextual information like location or user device
- Item-query recommendation scores from your in-house retrieval or quality system
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Promoted reports feature importance to show what data matters
Promoted automatically includes all data sent to it
