Measure and Data Infrastructure
Learn how Promoted uses streaming data infrastructure to join and aggregate data to power machine learning and reporting.
real-time machine learning
data joining
aggregation
event processing
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Promoted works by measuring everything in your app
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processing that data
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and then using that data in real-time machine learning,
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reporting
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and ads billing.
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Promoted’s measurement Is unique because of how it joins data in real-time.
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First promoted joins client and server events.
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This join allows Promoted to log terabytes of user data for immediate use
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without slowing your app or compromising privacy.
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log IAB standardized user events like impressions, clicks, and purchases.
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Logging is battery and bandwidth efficient, and it connects through your servers for your complete control.
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log corresponding requests and insertions to Promoted’s servers.
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Promoted enriches these server events in real-time with your user and item data, machine learning features, and for ads, ad auction pricing.
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Second, Promoted joins clicks and impressions with purchases in the future.
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This join allows Promoted to attribute credit for conversions and ongoing purchases to specific insertions of search and feed listings, promotions, and ads.
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Knowing what insertion caused a sale helps Promoted optimize better
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and, for ads, compute fair prices
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Promoted’s data infrastructure can join conversions days into the future while still using unsettled insertions now for real-time conversion optimization.
