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The power of Personalized Search and Ads.

Promoted helps online marketplaces and scaled e-commerce apps optimize unified search, feed, and native ads to increase revenue, conversions, and control.

Growing Marketplace

Online marketplaces face unending demand for improvements at scale.

Promoted can help!

Promoted Solutions

Online marketplaces face unending demand for improvements at scale.

Promoted can help!

Problems that today’s marketplaces face...

  • Increasing complexity

  • Stagnating search and recommendations quality

  • Lack of transparency about evolving marketplace dynamics

  • Boosts and inserts are breaking the system

  • Need to balance growth with profitability

Promoted’s Unified Ranking System

Promoted’s Unified Ranking System considers the long-term success of your marketplace by unifying the measurement and optimization of search, ads, and recommendations.

Optimize for sustainable, long-term business value

Promoted’s Unified Ranking System optimizes for long-term business outcomes like sales and revenue, not proxy metrics like clicks or views.

Improve user experience for both buyers and sellers

Promoted’s Unified Ranking System maintains user retention and trust while optimizing recommendations. Promoted optimizes for long-term revenue without eroding the confidence of your buyers.

A Truly Unified Ranking System

Promoted unifies optimization over the levers of user value, business objectives, and overall platform revenue to deliver the most robust results for your marketplace.


Review our open core source code and system diagrams to see for yourself



Promoted’s technology works in real-time. As the platform learns, items are positioned in real-time to optimize revenue. Promoted’s real-time capabilities extend to metrics and reporting as well.

Open and Unified

Open and Unified

Promoted’s core technology is open to evaluation, and implementation into your existing system is easy.

Metrics and Visibility

Metrics and Visibility

Promoted works by measuring everything in your marketplace and giving you an unparalleled view of the performance of your system.

Promoted Technical Diagram

Promoted Technical Diagram

Optimize what’s important...and measure it!

Promoted allows different outcomes to be optimized. Using Promoted’s unified ranking system gives unparalleled flexibility and visibility in optimizing the goals and results of your marketplace.

Learn more about Promoted

Measure and Data Infrastructure

How Promoted uses streaming data infrastructure to join and aggregate user metrics and server events to power machine learning, reporting, and conversion attribution.

Client Metrics SDKs

Integrate your web and mobile apps with Promoted to log events, AB impressions, dwell time, and attributed conversions.

Introspection Tool

Learn how Promoted gives you full transparency into the data behind search result ranking. Unveil the data, scores, and predictions that better your marketplace with the Introspection Tool.

Dramatically Better Search and Ads

Our machine learning models predict clicks and conversions to provide the best results. Watch our video demo to find out how can surface better search results.

Search & Feed Optimization

Promoted uses ML to predict clicks and conversions to power unified search, feed, and ads ranking. Promoted always wins in A/B testing because we combine your models with our models and our real-time streaming features.

Allocation Rules with Blender

Blender gives you control of your optimization function, diversity controls, and placement rules without interrupting optimization. Blender can optimize its own parameters to maximize user long-term value across organic and ads.

Sending Additional Data to Promoted via the CMS

Send unstructured Item and User data to Promoted for automated use in ML, allocation rules, targeting, and reporting.

Integrity and Introspection

Inspect exactly why specific listings, ads, and promotions appear in search and feed directly in your marketplace app, complete with engineering-friendly debugging logs. Empower your content safety and seller teams to moderate or send-to-review suspect listings directly in your app.

Discount Promotions (Offers)

Promoted can help grow your marketplace with optimized discount promotions, merchandising, and offers.

Native Ad Auction

Learn how Promoted optimizes native ad auction within search and feed results to provide the best experience for your users.

Unified Ads, Search, and Feed

Learn how Promoted unifies optimization and measurement for search, feed, ads, and promotions and why unification is critical for running a scaled marketplace.

Introduction to Promoted

Learn the basics of how Promoted works and how we improve search and ads for scaled online marketplaces.


Contact sales to license our cloud, self-hosted, or shared source open core solutions.